6 reasons why Pinterest is for marketers

In the previous post, we discuss 9 tools to help you find quality and unique content for pinterest if truly you want to effectively utilize the benefit of the great online image search engine. To be frank, Pintrest is becoming the best image search engine and to also drive traffic to your blog or website via pinning and re-pinning of images from your board.

pinterest 6 reasons why Pinterest is for marketers All internet marketers are found wanting of being addicted to social media for business marketing and interaction, most started using it earlier enough why some believed in the power of social media in boosting their marketing income not quit long, however, if you have been part of marketers that uses Facebook then Pinterest should also be a wonderful friend. There are countless numbers of boards on Pinterest but can you share with me how you are going to convinced Pinterest user to click and join your own board? Nonetheless, I don’t need to stress you further since it’s an interacting post, so you can endeavour to share the techniques you do use on Pinterest to getting more followers on your board. Below are my awesome reasons why marketing on Pinterest is compulsory.

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1. Consumer behaviour often shift base on what they discover from search to discovery: Finding solution to any question or problem either simple or difficult, research is a most for a better answer. And finding the right answer to your question depends on your research and this is one of the greatest powers of Pinterest. When many have problem this day, Google is the first place to seek for people’s opinion online, probably followed by Yahoo answer and other sites like Amazon, Ebay etcetera. What am trying to communicate here is, assuming I want to buy a product, may be Christmas gift and I decided to check on Pinterest via image on the kind of gift I have at the back of my mind, I may end up on online shopping site from Pinterest and that is in fact an awesome traffic source

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2. Are you an expert? : Even if you are a learner, you can still re-brand your product to bring out the expert in you. If at all  your effort does not work up to your expectation on Pinterest because of competition, building your expertize in a specific area, region etcetera can re-brand your product

3.  Building Interaction is compulsory : The main problem of any product or brand is ability to provide answer to the questions that might be asked thereafter after publishing the brand, most especially on social network and email. What makes me to love Pinterst the more is that its comment does not necessarily prone to replying unlike other social media, publishing your image is at your own disposal and what outcome either positive or negative, it’s at your own detriment.

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4. Connect with you audience: Pinterest is a visual network that attracts people of different calibre… Some are creative with their image contents why some are not with an appealing word. Do you remember how internet marketers do engage their audience? I believe it’s not through words alone but video also. If a word can convey a thousand meaning, definitely video will convey five thousands meaning. The image you pin on Pinterest is to building a community around your image to direct audience to your website/product for more sales.

5.  Create your content with boldness: Pinterest does not only operate on single segment as it allow another segment of online market to come on board and the segment can be refer to as the “lurker” (Marketer that are shy in creating their own brand like blog, contribute to any article they come across). You don’t need to be original before you can make use of Pinterest since its online uploading image that will attract audience to your product and all you need is to make your product more unique.

6. Retweet is like re-pinning: This work the same way twitter works. When you tweet followers status or update, chances are that for you to get your own tweet re-tweeted by your follower as well and so also is Pinterest. Afford to pinning others image to have your re-pinned again for quality traffic with just a click.

In conclusion, one of the best reasons why you need to be convinced about Pinterest is that it can outsource Facebook traffic when rightly used.

Image source: Google.com

Adesanmi Adedotun is a part-time blogger who lives in Nigeria and Nigerian by birth, a chronic Mathematician as a profession. Am a typical fan of 9ice (Adigun Alapomeji) when it comes to Nigerian traditional singers. You can add me on Facebook . You can follow my UPDATE on Facebook | Twitter and on Google plus


16 Responses to “6 reasons why Pinterest is for marketers”

  1. Dec 19. 2013

    Any platform that tend to interact with the audience can be leveraged by marketers to promote their product of sales. This is true with Pinterest. This platform readily and easily can be aligned with other social media to enhance engagement.

    Well, the reasons shared in this post cannot be denied as they point to increasing interactions with Pinterest. Its just that marketers should take the bold step and do what is needed and maximize the use of this platform.

    I have left the above comment also in the content syndication and social bookmarking website for Internet marketers where this post was shared for Internet marketers.

    Sunday – contributor for kingged.com

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  2. Dec 21. 2013


    Really great post written.I had also described pintrest is a good platform for marketers.

    Thanks for post.

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  3. Dec 21. 2013


    Yes indeed pinterest will surely help marketers to get more leads from it. Teh tops reason is it’s great place to share images and from that sharing it could go viral.

    BTW the new theme is really beautiful!

    Vicky recently posted…My Profile

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  4. Dec 21. 2013

    hi ade. i like your theme now, this is better than before. i have not used pinterest before since i am focusing on gplus, twitter and facebook. i wish i have enough time to use pinterest more effectively. and i wish that Pinterest also have Justrepinning..like twitter that have justretweet. bookmarked for future use

    thanks for sharing
    marilyn cada recently posted…My Profile

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  5. Dec 22. 2013

    Hey Adesanmi,

    Thanks for writing. Seriously, I don’t use Pinterest as the ROI is very less. However, this is something very worth the time investing (yes, I know I am stupid haha).

    I might consider this once I have more time. Let’s see how it goes.

    Appreciate the write!

    *p/s Nice theme!
    Reginald recently posted…My Profile

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    • Adesanmi Adedotun

      Dec 23. 2013

      Hi Reginald,

      You are right about your view on Pinterests ROI but, it’s still a better platform for marketers… Stupid? Hahahahaha…. You ain’t mate however you may not be present on all platform but commitment matters on whichever platform you belongs to…
      The glory of my new theme is dedicated to a loyal friend who shared it with me
      Adesanmi Adedotun recently posted…9 Awesome tools to help you find great content for PinterestMy Profile

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  6. Dec 23. 2013

    Hi Adesanmi,
    I do agree with you. Pinterest serves to be an inexpensive visual network which help us to stay connected with target market. Once again thanks for sharing the six reasons.

    Reply to this comment

  7. Dec 23. 2013

    6 golden platform. thancks for your useful post.

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  8. Jan 11. 2014

    I enjoyed your post because I have been using Pinterest only as a bookmark for links and did not realize the other uses. Thank you for the heads up knowledge.
    Duane Hinman recently posted…My Profile

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